At YOCA where our design paradigms may constantly evolve our ethos
remain steadfast to provide our clients with the highest quality
product, pushing our own mandate for design and revival of crafts.
We entered the field to encounter a dwindling community of craftsmen barely surviving to the last fractions of what was the golden era of crafts in Pakistan.
We started with a small community in Karachi determined to change the status quo. Hammering away with second generation brass craftsman, we were able to sustain maybe a family or two, but with our diligent effort and constant deliberation of material development our craftsmen grew from a handful to a thriving community. Since then together we have produced award winning pieces which were recognized by the prestigious ‘A design’ awards in Italy and the Architectural Digest, which recognized us as “Fifty most influential firms” in Asia. It was in Pakistan, where our design was conceptualized and executed and it was in Lake Como Italy, where they were recognized and awarded.
THE STRUGGLE: the struggle is for us to find something that is rooted in handicraft and culture, but speaks a global language, whose quality defies its origins. Struggle is to equip the craftsman with the drive and pursuit to move them beyond their comfort zone enough to remove them from a dying art to an evolving art and yet deliver products that are precision based quality pieces with global attraction.
Once we trained enough communities in brass and wood we adopted home textiles. We are proud to manufacture our silk and silk based fabric especially customized for our furniture, making it a one of a kind item.
OUR STRENGTHS: with 3 marvelous communities to support us brass, wood and textile being predominantly female run community. Three principles designers with international training and ever growing team of designers, thinkers, innovators, doers and dreamers all across the globe. We are proud to expand our global YOCA family and even prouder that our efforts have catapulted us nationwide. As a success story and given us immense global recognition and accolades.
OUR MISSION: Our grass root commitment is to ensure sustainability of these communities via our expanding portfolio. Our continuous interaction and involvement has empowered us to uplift and facilitate a better lifestyle via inclusion of their skill within our product lines. Furthermore we are steadfast in our belief that education of these communities and their next generation will help achieve a more sustainable future. We are current sponsors of schools and we aspire to build YOCA communities of school. Every piece of YOCA you buy will enable a child to an education.